Advice from the experts, stop procrastinating and move forward

With many businesses coming out of the state of limbo that has been the norm over the last three months, the weekly Hirsch’s Entrepreneurs’ Workshop hosted by Margaret Hirsch, executive director of Hirsch’s, and ActionCOACH’s Marlene Powell, centred last Friday’s session on moving forward and cutting out the procrastination factor.

These workshops have been set up by Margaret and Marlene to help entrepreneurs, small and medium businesses throughout South Africa during this difficult time, and top speakers are invited every week to address the audience – in webinar format – on various subjects related to business.

The guest speakers included Brenda Wilkinson from Rio Largo Estate, who has been exporting her olive oil products during lockdown, and Tim Goodenough from Beyond The Gap, a high performance coach and bestselling author.

Despite having no retail or sales experience Brenda has managed to market her products around the world and said that a strong work ethic and getting out of “procrastination mode” helped enormously with her endeavours.

Tim, who has worked in the high performance industry, including the Olympics for many years, training sportsmen to let go of their self-limiting beliefs, explained that there were several types of procrastination and these include finding ways to let go of our “hand brakes”, associating something with unpleasantness (accounts for instance), not putting deadlines in place, fearing our incompetence, thinking that we should be perfectionists and fretting about our own self-worth.

A simple tool to overcome procrastination, Tim explained was the five second rule, namely counting down from five and then getting on with the task in hand.

Also simply breathing into the heart – positive, strong breaths – and breathing out the worry to lighten the load.

The following webinar took place on June 26, and centred on finances.

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It included Marlene, who, as well as being a top business coach (in the top 100 in the world), has a strong financial background, in the role of guest speaker alongside Darlene Menzies, the founder and CEO of Finfind, which is considered to be South Africa’s leading online SME access to finance solutions.
Darlene has raised more than R40-million in early-stage funding from multiple venture capital companies to develop and commercialise disruptive innovations that address SME market gaps in Africa.

She has won a South African Innovation Entrepreneur award, the Country Award for Best Business Product at the 2013 World Summit Awards, and Nokia’s Global Judges’ Choice Award (top 10 from 85 countries and 1 700 systems).

Zurich-based STARS Group has identified her as a future global leader.

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