Who has influenced and shaped who you are today?

The people in our lives, past and present, paint a complex but beautiful canvas that forms the backdrop of who we are.

So much of the learning and growth we experience throughout our lives happens outside conventional learning environments. It happens at home when we are children. It happens in our workplaces, in our friendships, and in our families.

It can even happen subconsciously by simply observing others being themselves. Who do you consider to have influenced and shaped who you are today? What role have they played? Have you thought about what life would have been like if it weren’t for them? Recognising the power of this collective shaping of our lives, Metropolitan has launched an inspiring campaign, #MyPeopleMyEverything.

This campaign encourages South Africans to acknowledge and celebrate the people who have shaped their lives. It kicks off with a TV advert directed by award-winning director, Zwelethu Radebe which shows a young woman who is conveying her gratitude to those who have influenced her in realising her dreams.

The campaign will be anchored by a digi-series that will see real-life groups from various walks of life engaging in conversation by sharing the power of their collection on the Metropolitan Facebook page.

The #MyPeopleMyEverything campaign will be telling stories about the power of the collective from different perspectives.