Cadbury PS embarked on a #PSGiveADressCampaign in early August to collect pre-owned matric dance dresses for less-privileged girls in Gauteng.
Girls around Gauteng were invited to submit a short story motivating why they would like to win a dress, and hundreds of letters poured in. The best letters were chosen and the winning girls were invited to Shine Studios in Johannesburg to pick their dream dress from the more than 500 donated.
Grant van Niekerk, Mondelez SA Category Lead for Chocolate extended his gratitude to all those who made it all possible by donating fashionable dresses and making dreams come true.
“Cadbury extends a sincere PS thank you to South African consumers who opened their hearts and wardrobes to help others,” said Van Niekerk.
“Without your passion and generosity, the success of the campaign would not have been possible.”
