#RockYourBurger rocks Braamfontein

In commemoration to International Burger Day, food lovers were recently invited to the launch of Hellmann’s #RockYourBurger event at Neighbourgoods Market in Braamfontein.

The event was to show guests how to bring out the best in their food as Hellmann’s took to the stage to introduce the curious guests to their #RockYourBurger truck.

The truck generated an amped-up burger experience for guests as it included personalised burger buns, a digital rock star name generator and an electrifying miniature burger stage.

Guests were also intrigued by what looked like a first-of-its-kind selfie burger machine which toasted their selfies onto a burger bun and brought out the true definition of #RockYourBurger.

The day also included a lighthearted battle of the Charity Challenge Burger which saw three celebrity-media teams, each led by three South African food lovers, battling it out over the grills. The three teams included Rolling Buns, Food Fighters and the Ramayones, who were pitted against each other to design, create and plate their most rocking burgers for a cause.

The best burger was voted by Twitter supporters as team Food Fighters. The team comprised TV and radio personality, Roxy Burger; blogger of Glam Foodie, Charmaine Ramalope; and food editor of Fresh Living magazine, Jana van Sittert.

The Food Fighter’s burger was sold throughout the event alongside the Hellmann’s Classic Burger and Hellmann’s Cheese Burger. Proceeds from the sale of the Charity Challenge Burger will be donated to the Outreach Foundation, a Hillbrow-based community project which offers support and development in the arts to uplift the lives of the youth in the local community.

The truck and its amped-up burger experience will be travelling to music festivals, markets, foodie events and street fairs around the country for the next 12 months and passionate food fanatics keen to get a bite out of the action can track its movements on the Hellmann’s online and social platforms.