The movie beat the previous box office record of Despicable Me 2 which was released in 2013.
Internationally, where it began rolling out two weekends ago, the family film also placed number one. “Audiences of all ages, and especially kids and families, just love these characters, and we had a tremendous marketing and merchandising effort,” said Universal Pictures domestic distribution chief, Nick Carpou.
Internationally, Minions has scored the highest grossing opening for an animated title in 25 markets, including France and South Africa. That success was not born of nostalgia or fan loyalty for a brand created a long time ago. Minions was not meant to entertain adults, nor was it a rehash of a previously popular kid-friendly movie meant to capitalise on cross-generational interest. They are relatively new characters which were created in 2010 specifically for young audiences who might be entertained by the slapstick antics in the original Despicable Me.
Even before the movie opened, Minions toys had sold more than those of merchandise from another blockbuster movie, Frozen.
Details: www.uip.com
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