Celebrating women in music with Apple Music’s Alpha playlist

This Womens Month, Apple Music spotlights four trailblazing female artists, who are redefining the meaning of womens power through their music.

18 hours ago

Ayanda Ntshingila 2 minutes read

In honour of Women’s Month, Apple Music’s Alpha playlist is spotlighting four phenomenal female artists who are making waves in their respective genres. On July 30, Apple Music hosted members of the media to join Now! Radio, hosted by Nandi Madida, as Apple Music unveiled their Alpha women, at the Design Quarter Shopping Centre.

The event extended the initiative to South Africa’s most celebrated female artists namely, Uncle Waffles, Elaine, Nomfundo Moh, and Nanette. They will each take turns featuring on the cover of the playlist, joining the likes of Beyoncé, who was the first artist to grace the cover earlier this year.

These talented musicians embody the spirit of hard work and dedication, and their music serves as a testament to their strength and vulnerability. The Alpha playlist aims to redefine the meaning of a woman’s power, showcasing love, intimacy, hope, and validation through their music.

Each artist has expressed their gratitude and pride in being featured on the playlist, recognizing the importance of amplifying women’s voices in a male-dominated industry.

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“I’m honoured to be featured on Apple Music’s Alpha playlist, especially at such a monumental time for the South African music landscape, and more so the women involved. I represent women who are not afraid to embrace their superpower and vulnerability, as well as those who are still learning what that means. This platform not only amplifies our voices as women shaping and influencing the culture in a male-dominated industry but also connects me to the many women I sing and write for,” said Elaine.

“Being an artist is beautiful, but being a female artist is mighty! Not everyone can break chains that are meant to limit their creativity, only a superhuman can conquer such. It is an honour to be featured on Apple Music’s Alpha campaign, we’re about to break more chains through our music,” Nomfundo Moh added.

Nanette reflects on her upbringing, saying, “women are a force to be reckoned with, and I’m glad I get to express my womanhood in its purest form using music.” Uncle Waffles said, “I’m honoured to be featured in Apple Music’s Alpha campaign. Beyoncé was right, girls do run the world.”

Through the Alpha playlist, Apple Music celebrates these trailblazing women and their contributions to the music industry.

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