Checkers launches long-awaited rewards programme

Checkers, Africa’s largest supermarket group has introduced its latest initiative that shows their loyalty to customers, and not the other way round.

“There are no points. No tiers. No levels. Just instant cash savings on your groceries and drinks,” said  Neil Schreuder, chief of strategy and innovation for the group.

Checkers has partnered with SA’s biggest brands. Checkers Xtra Savings has launched with incredible savings ranging from essentials such as 35 per cent off OMO washing powder to premium deals with R1 000 off Johnnie Walker Blue Label whisky, and so much more in between.

 Here’s what you get: It gives you extra cash savings on more than 1 000 products every month. Simply swipe your card and save at the till. Discounts are marked in store, and every saving automatically reflects on your till slip. Other benefits include:

• Cash savings on specially marked products every week
• Personalised offers on products you buy and love
• Birthday surprises and special perks
• VIP previews of upcoming offers and promotions such as Black Friday
• Automatic entries into store competitions and a chance to win free shopping every time you swipe
• Make every swipe count as Checkers will donate to beneficiary organisations that fight hunger

Here’s what you don’t get: No pointless points. No complicated rules to follow or tiers to climb. No waiting for your cash. No smoke. No mirrors.

And here’s why: “We are obsessed about our customers and giving them more ways to save,” explained Schreuder. “This is proof.”

Checkers have enlisted world-famous master magician Dynamo to headline their launch campaign. He aims to highlight the simplicity of the campaign and the absence of smoke and mirrors common in loyalty programmes. In Dynamo’s words “If you’re going to pick a card, don’t pick just any card”.

“The success of the Xtra Savings Programme will be in its simplicity,” continued Schreuder. “Loyalty cards with slow-earning points are everywhere. Consumers know the game. They want transparent incentives. They want meaningful gratification. And that’s what we’re giving them.”

Customers can sign up quickly for Xtra Savings for free in-store or by using any of the paperless channels too:

• Add Checkers (+27 87 240 5385) as a WhatsApp contact and say “Hi!”
• Scan the QR code on the back of your Xtra Savings card (available in-store) and sign up online
• Dial *134*835*CARDNUMBER# and follow the prompts
• Download the Checkers app from your app store.

Visit any Checkers, Checkers Hyper or Checkers Liquorshop and pick up a card to start getting real rewards.

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