Smartbucks helps kids mind their moolah
MONTECASINO - The fight against financial illiteracy in South Africa has now been re-inforced with a fourth installment of the edutainment feature film Smartbucks Mind Your Moolah 4.
The launch of the comedy sequel took place at Montecasino and awarded sponsors and stakeholders the opportunity to watch the movie trailer. The movie was shot and produced by The Monarchy Group and stars prominent acting figures such as Mpho ‘Popps’ Modikoane, Mapaseka Koetle and Kenneth Nkosi among others. It is aimed at educating young people to take up financial responsibility and awareness as a culture. Three of the previous installments of the movie have been shown to children across the country at Ster-Kinekor cinemas.
The movie idea is the brainchild of Stanlib Corporate Social Investment manager Nolwandle Ntshiza and she says the purpose of it is to create a financial literacy movement. “Whatever you do, you must know how to manage money. So we made it to be fun and exciting with a mix of comedy so that it can retain the attention of children,” said Ntshiza. According to Primestars Marketing managing director Martin Sweet, the project was initially aimed at reaching 25 000 children, however, it has already reached 45 000 previously-disadvantaged children. He said they aim to reach 30 000 children by the end of this year. “We want to change the financial landscape of our country,” said Sweet. Grade 12 pupil and guest at the event Innocentia Tlou said she thought the need for financial literacy is very important for the youth. “When we as young people take what we learn and apply it in our daily lives, we change our lives for the better and also impact the country’s economy positively,” said Tlou.
Seipati Nekhondela of the National Treasury said for one to be able to navigate successfully through this world, financial literacy is very important. She added that educating the youth so that it has a lasting effect is however a community effort.
The initiative continues to draw sponsorships of all types and sizes, and this year it is backed by Stanlib, Liberty, Tsogo Sun, Primestars Marketing, South African Savings Institute, Laser, Putco, National Youth Development Agency, Letlalo Interface, NKM communications, Kulula.com, Bidvest and Monarchy.
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