YouTube Shorts makes heritage fun with new campaign

With 30 billion daily views, YouTube Shorts encourages the community’s youth to get on board and share what makes them unique and diverse as South Africans for its #MadeInMzansi campaign.

October 13, 2022

Chanté Ho Hip 1 minute read

IMG_6290_02497 — Creators Nombuso Masondo and Matlala Mokgehle are eager to get involved with the campaign. Photo: Chanté Ho Hip

YouTube is encouraging more of the youth to share their heritage stories, the best of South Africa, on YouTube Shorts with #MadeInMzansi.

The campaign was announced by Bryanston-based Google South Africa and YouTube on September 29 in Fourways.

Kathlego Ditibane and Bongani Baloyi look forward to networking. Photo: Chanté Ho Hip

The campaign is led by six of the country’s most loved young creators Lasizwe Dambuza, Hit Za, Shawnee Reid, Troy Shepherds, Khanyisa and MikeyT07, who will each be sharing what they think it means to be #MadeInMzansi.

Lasizwe Dambuza looks forward to seeing everyone share their stories on YouTube Shorts. Photo: Chanté Ho Hip

According to YouTube’s lead for Southern Africa Zeph Masote, YouTube Shorts records an average of 30 billion views per day, making it the perfect platform to showcase South Africa’s beautiful and diverse culture.

Sizwe Mabaso and Simphiwe Ntuli are excited to learn more about YouTube Shorts. Photo: Chanté Ho Hip

“Whether it be language, culture, or artistic expression, South Africa is a beautifully diverse place, and we all have our own stories to tell. YouTube has always been a place where people come together to learn, explore and understand each other and YouTube Shorts offers all this in short format, with an added dose of fun,” said Masote.

Ditshwanelo Mosia, Goitse Lelaka and Busisiwe Khanyile attend the launch of the #MadeInMzansi campaign. Photo: Chanté Ho Hip

Dambuza said he was beyond excited to be involved in the campaign and get more people excited to share their stories.

Lethabo Nkwana and Tshego Paledi look forward to learning from their fellow creators. Photo: Chanté Ho Hip

“YouTube is such an amazing platform and what better way to start than with YouTube Shorts? Through #MadeInMzansi we can celebrate our diversity and uniqueness by not only embracing each other’s cultures but learning from each other,” said Dambuza.

Troy Shepherds, Lasizwe Dambuza and Shawnee Reid are the faces of the #MadeInMzansi campaign. Photo: Chanté Ho Hip

To participate in the challenge, share your version, whether it be your drip, your favourite South African flavours, your unique dance moves, or a joke that only South Africans would understand to YouTube Shorts along with the #MadeinMzansi #shorts hashtags.

https://sandtonchronicle.co.za/321018/youtube-celebrates-its-community/

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October 13, 2022

Chanté Ho Hip 1 minute read