SHF offer uncompromised style and elegance
FERNDALE – Whatever the look is you are searching for – there is every chance that you’ll find it an SHF gallery near you.
SHF was founded by our dedicated and passionate visionary leader, Craig Steel, who expertly bridged the gap of finer living in Pietermaritzburg.. Dissatisfied with the limited homeware and furniture options available at the time, Craig Steel lovingly fostered and grew the SHF brand into the epic powerhouse that it is today and confidently shaped it into the household name that it has become, one which is synonymous with timeless style and on-trend pieces that effortlessly explore a more chic standard of design which caters to every style available in the interior design industry. With stunningly beautiful galleries in Gauteng, KwaZulu-Natal and also soon be in Cape Town – their unique brand is ever evolving in a way no other furniture brand can with every single employee bursting with a shared sense of fierceness against mediocrity and the status quo, and who all exude a love for the finer side of life. Indulging in their creative side, they internationally source only the best pieces, and have the largest handmade factory for all local designer items, crafted lovingly with the utmost attention to detail.
A sophisticated and creative-minded individual who wants to look after their home and family is their ideal market. They want their customers to be bold with what they wear, inspired by what they do, and to enjoy life to the fullest. This is blatantly evident when you step into any SHF gallery. With knowledgeable and caring sales liaisons to cater to your every need; from the smallest piece to a completely renewed living space, with the assistance of an interior decorator – SHF is a portal of discovery and a brush with what could be. A place to lose and find yourself.
Their product offering consists of furniture – seating, storage, tables, beds and plasmas, to their homeware section that will delight you with lighting of every shape and size as well as botanics, basketware, planters, rugs, scatters, throws, vessels, wall art, mirrors, and decorative household objets. They want you, their customer, to go home and live in style, and with ranges that shift between glamourous, metropolitan, naturally organic to ethnic for the connoisseur of wilder tastes – every look and feel to compliment and accent every personality and design space. At SHF they don’t limit themselves or you, they don’t want customers to feel constricted in any way. Whatever the look is you are searching for – there is every chance that you’ll find it an SHF gallery near you.
Pop into Ferndale (where we currently have THE SHF Sale of the Season on from 27 April – 01 May 2019), Pretoria, or Kramerville if you’re in Gauteng, or, if you’re in KwaZulu-Natal, come say hello at Umhlanga, Ballito or Pietermaritzburg. They even have a dedicated Clearance Store in the heart of the KZN Midlands (where most of our locally produced furniture is born) if you’re into a picturesque bargain hunt . They’re also opening our Cape Town gallery in mid-2019 to cater for their lovely Western Cape fans. We can also be found online at shf.co.za or on Facebook, Instagram & Twitter.
Step into our world of show-stopping design and Define Yourself with SHF.
