There are new ‘Waze’ to find Tourism Grading Council of South Africa establishments
JOBURG – Tourism Grading Council of SA has teamed up with the app, Waze, to promote its graded establishments.
A media statement issued on behalf of South African Tourism reads that in a recent partnership, the Tourism Grading Council of South Africa (TGCSA) joined up with Waze, the world’s largest community-based traffic and navigation app, to alert guide travelers to all TGCSA graded establishments in the area, in real-time.
The statement explained that Waze provides turn-by-turn navigation information and user-submitted travel times and route details, while downloading location-dependent information over a mobile telephone network. “Consider this an incredible opportunity and innovative approach for the TGCSA to delve into the digital sphere and promote TGCSA graded establishments,” read the statement.
Darryl Erasmus, Tourism Grading Council of South Africa’s Chief Quality Assurance Officer, said, “We are on a constant drive to continuously enhance the benefits of getting graded by the TGCSA. This partnership not only assists consumers with locating our graded establishment members, but also drives traffic to them.”
TGCSA benefits range from unique marketing opportunities, access to market access platforms, participation in TGCSA’s strategic online partnerships such as the initiative with Waze as well as exclusive rights to display the globally recognised plaque (which gives your establishment an immediate quality identity).
“While the grading system is focused on upholding and improving the competitive positioning of South Africa as a quality destination, the TGCSA invests much capacity in pursuing greater value for our members,” concluded Erasmus.
The statement further read that using innovation, such as Waze, was an incredible opportunity to highlight TGCSA’s approach to modern technology and how it can assist establishments to be recognised in the palm of one’s hand. Imagine driving through traffic en-route to a specific destination, however while searching for an ideal route, Waze helps TGCSA graded establishments to appear on the user’s map, potentially steering them in their direction, be it a hotel, bed and breakfast, hostel or conference venue, said the statement.
So the next time local and international travelers take a Sho’t Left and explore the beauty of South Africa, they’re guaranteed to be guided by Waze to help them find the perfect TGCSA-graded establishment within their specific search location.
