Help raise money for children in cycle challenge

Over 30 000 cyclists will participate in the 20th edition of Joburg’s biggest cycling event, the Telkom 947 Cycle Challenge, which will be held on 20 November.
As part of the challenge’s effort to raise funds for the much-needed children in road safety initiative, Xperien has invited other corporates to Ride for a purpose and join the Xperien cycle team at the Telkom 947 Cycle Challenge.
The campaign aims to raise R300 000 for Wheel Well.
Xperien’s Urban Mining initiative aims at assisting non-profit organisations that provide education and assistance for disadvantaged children in the country. It is an ambassador for Wheel Well, a non-profit organisation that focusses on the safety of children.
Xperien chief executive officer, Wale Arewa explained that Wheel Well was the only non-profit organisation to focus exclusively on children in road safety. “It is a small organisation with a huge task at hand,” he said.
The Xperien Cycling team was established specifically to raise awareness of Wheel Well. The team and its supporters network at key cycling events to create exposure for sponsors in return for their contribution.
“With car crash deaths and injuries remaining unacceptably high, our work is more urgent than ever. The exposure that we will enjoy during an event such as the 947 Cycle Challenge is immensely valuable and funding will give us wings to fly,” Peggie Mars from Wheel Well said.
A sponsorship of R1 650 will secure entry to the Telkom 947 Cycle Challenge and includes registration fee and a cycling shirt. Alternatively, to support this initiative, one can challenge a rider by sponsoring a cyclist per kilometre with a minimum of R1 per kilometre.
“We are deeply honoured that Xperien partnered with us in this challenge and grateful that we will be enabled to do what we do best, road safety for our dearly beloved children,” Mars concluded.
To donate any amount of money or a car seat to help Wheel Well with road safety for children or to participate in the Telkom 947 Cycle Challenge, visit Xperien on www.xperien.com or call 011 462 8806.