bizhub Highveld Lions extends sponsorship
bizhub Highveld Lions renew sponsorship with Konica Minolta South Africa.
The bizhub Highveld Lions are proud to extend their naming rights sponsorship with Konica Minolta South Africa.
The partnership will run into the 2016/17 season.
The sponsorship, which has been in place for the past 13 years, still holds the record for the longest standing in this category in cricket. The partnership has seen many successes but it is the silverware in the cabinet as of late that has shown the true value of a dedicated and longstanding association.
“Konica Minolta South Africa is proud to continue with our patronage of the bizhub Highveld Lions cricket team for the 13th consecutive year,” said Alten Hulme, chief sales and marketing officer at Konica Minolta South Africa.
“Our continued support has been for the love of the sport and as an investment in the development of the bizhub Highveld Lions players, as well as the franchise and the game itself within South Africa at large.”
“Sport and sponsorship have become inseparable, even more so if we wish to grow and commercialise this game. The sport industry provides a unique platform for brands that speak to those who passionately follow and love the game,” said Greg Fredericks, chief executive officer of the bizhub Highveld Lions.
Credit: bizhub Highveld Lions.
