In its July cashback initiative, Bridgestone South Africa, with auto fitment centre Supa Quick and its customers, raised R25 000 towards nearly 1 700 meals to feed those in need through Meals on Wheels (MOW).
Following a handover of a cheque by Bridgestone to MOW at their premises in Haddon on October 15, these meals will be delivered from October, coinciding with World Food Day on October 16.
Nthabiseng Mogane, Bridgestone SA senior brand manager, said: “As more and more South African face economic challenges, we recognised the urgent need to contribute to those in need of food, while offering financial relief to our customers.”
From July 13 to September 15, Supa Quick and Bridgestone ran a national cashback offer, where a customer received cash vouchers of as much as R800.
Customers had the option to either keep the cash voucher or donate to MOW, a volunteer organisation that delivers nourishing meals to poor communities around the country.
Vuyokazi Xapa, senior corporate communications manager at Bridgestone SA, said: “Serving society is in Bridgestone’s DNA. We are a company that is dedicated to being community conscious and relevant in every region that we are in. This initiative was important to us at it gave our customers the opportunity to also take part in assisting the less fortunate.”
Zwelakhe Lamula, JHB Federation MOW branch manager, said: “With 79 kind-hearted Supa Quick customers passing on their cash back rewards out of pure goodwill, MOW is moving closer to our goals of substantially increasing the number of meals we deliver compared to previous years.
“As we rely on contributions to operate our feeding operations, donations such as this one from Supa Quick, Bridgestone and their customers are critical to our ability to be more effective, especially during the current crisis.”
