PRITT glue stick, which has been part of many South Africans’ childhoods celebrated 50 years on June 20.
To celebrate their existence, Alberton’s very own Henkel, situated in Alrode, hosted the We Craft for Children event, having participants from Henkel’s employees, stakeholders and its customers.
They partnered with Save the Children South Africa (STCSA), a non-government organisations (NGO) that is uniquely placed to work as catalysts for transforming the lives of children.
We Craft for Children is a global initiative at Henkel that aims at raising funds to support NGOs which focus on childhood development and education. All Henkel employees from 10 major Pritt countries were given a chance to go back to their childhood by crafting figurines representing what they wanted to be as a child. The three most actively participating countries will be selected to receive a donation for their chosen local organisation supporting children’s development.
Participants and children from STCSA were given a chance to express their dreams by sketching them out in colours and crafting them in detail. The thrilling event had those that attended crafting figurines of firemen, doctors, astronauts, singers and more.
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Pritt plays a role
In 1969, Henkel invented the world’s first glue stick after studying the “twist-up ease” and convenience of lipstick applicators and launched the Pritt brand. Since then, Pritt has become a household name around the world. In South Africa, it is a trusted partner of teachers and children throughout the country.
Pritt’s vision is to support the motor and cognitive development of children through creative crafting. They believe imagination and handcrafting are important for a child’s development. Pritt has been trusted and used by generations in classrooms, workplaces and for personal use.
About Henkel
Founded in 1876, Henkel operates globally with a well-balanced and diversified group. The company holds leading positions with its three business units in both industrial and consumer businesses. In its laundry and home care as well as beauty care businesses, Henkel holds leading positions in many markets and categories around the world. In 2018, Henkel reported sales of around €20-billion (approximately R325-b).
Jeanine Els, the country manager for consumer adhesives, said the event brought people together for a good cause.
“This event has brought our key stakeholders together in support of childhood development and education of our future leaders. By giving shape to our own childhood dreams, we help the children of today to pursue their’s,” she said.
A senior education specialist at Johannesburg Central District, Nondumiso Mnisi, commented: “Pritt is a trusted brand and children, through it, are able to express their feelings. They are able to do their collage and any form of creativity. I am happy to celebrate this day with Pritt.”
Dianne van der Tuin, partnership manager at Save The Children SA, commended the role played by Pritt in children’s lives.
“There is a wonderful alignment between what Pritt does for education, which is making it fun and engaging, as well as what we do. We feel that by exposing children to an environment that allows them to dream is absolutely delightful,” she said.
