Nelson Mandela Bridge Pink Illumination In Support Of Breast Cancer Awareness Drive

According to the City of Johannesburg, Joburg has partnered Estee Lauder Companies to light the Nelson Mandela Bridge bright pink for the month of October, in a bid to raise awareness about breast cancer.

Commemorating Breast Cancer Month and honouring the initiative founded by Evelyn Lauder in 2000, Johannesburg will join various cities around the world in lighting notable landmarks to call attention to breast health and the early detection of the condition.

Thursday, September 29, will mark the beginning of this year’s awareness campaign which first saw the Nelson Mandela Bridge lit in 2012.

Dr Mpho Phalatse, the Member of the Mayoral Committee for Health and Social Development in the City of Johannesburg said, “The lighting of Nelson Mandela Bridge will serve as a reminder of the fact that the earlier breast cancer is detected and diagnosed, the better your chances of beating it”.

Estee Lauder general manager, Loren Dreyer, said “calling attention to this condition serves to create a dialogue around taking a conscious interest one’s health. Breast Cancer now represents one in four of all cancers in women and is the most prominent cancer in women worldwide; increasing particularly in developing countries – where the majority of cases are diagnosed in late stages.

South Africa is ranked 50th on the World Cancer Research Fund’s list of countries with the highest cancer prevalence rates. Amongst women, the most prevalent is breast cancer followed by cervical, uterus, colorectal and oesophageal cancer.

The designation of October as “Breast Cancer Awareness Month” reflects a nationwide drive by public and private healthcare structures to raise awareness of this debilitating disease across all races and class structures.

For free daily local news in the south, visit our sister newspapers Alberton Record, Comaro Chronicle, Southern Courier and Get it Joburg South Magazine.

Remember to visit our Facebook, Twitter and Instagram pages. You can also email our offices on cvdwalt@caxton.co.za, juliem@caxton.co.za or luckyt@caxton.co.za

Add us on WhatsApp today! Comaro Chronicle: 079 427 8074 and Southern Courier: 079 404 5789.