SAB says it takes a village to raise a child
Be a positive role model: Teach teenagers everything about alcohol.
![](https://images.caxton.co.za/wp-content/uploads/sites/37/2014/05/wine.jpg)
South African Breweries has undertaken to emphasize the importance of adults teaching children about the dangers of alcohol. They also encourage each adult to take the pledge of undertaking to be a positive role model to teenagers.
This is the emphasis behind the South African Breweries’ (SAB) 18+ campaign.
18+ is an underage drinking campaign aimed at adults to inspire them to be good role models to our country’s teenagers – whether they be your own, a niece/nephew or a friend’s children.
It is up to us to talk to our teenagers about the dangers of underage drinking.
See below one of the conversation guides titled “Behaviour to look out for to prevent underage drinking”.
The conversation guides can be found via https://www.sabstories.co.za/alcohol-issues/sab18plus/