McDonald’s transforms family meal times with Happy brand ambassador
Happy is here! McDonald’s South Africa announced the latest reason for families to continue to be surprised and delighted by McDonald’s, through the introduction of a new animated character Happy, the global brand ambassador that promotes healthy choices and fun at meal times.
SOUTHGATE – Born from the original Happy Meal box, the new Happy virtual character aims to reignite the love for the brand and the excitement that kids express at the prospect of opening the Happy Meal box. Happy promotes McDonald’s push for utilising innovative technologies by evolving the static brand to that of a virtual brand promoting physical activity for kids and their parents.
“McDonald’s is a family restaurant. Through the Happy character, we hope not only to promote a healthy active lifestyle, but encourage families to do more physical activities together, recreating special fun filled moments that are shared by all,” said Daniel Padiachy, senior marketing director at McDonald’s South Africa. “More importantly, we are all about giving kids and their parents something extra special to look forward to during their next trip to McDonald’s.”
Current work pressures and daily deadlines see families spending less and less time together, and as family remains the cornerstone of what McDonald’s stands for, Happy aims to encourage families to reconnect through active play while sparking loads of fun moments for the whole family.
Happy is an animated McDonald’s character that was first introduced in 2009 to children and families in France. Happy has since made its way to Latin America and other countries in Europe and is now set to make a grand entrance in South Africa.
Happy will be introduced nationwide over the next few months, and both parents and kids across South Africa can look forward to the Happy roadshow that will take place in all major centres around South Africa. Families are encouraged to join McDonald’s on the day and experience a range of Happy activities, the most exciting being the new Happy signature dance.
The roadshow will visit Southgate McDonald’s, corner Rifle Range Road and Columbine Avenue, Southgate on Wednesday September 24 from 12:00 to 15:00 and
For more information on the Happy roadshow go to: www.mcdonalds.co.za/happy
