Business News 17.2.2016 01:25 pm

FNB Business Leadership: we had to distinguish our brand

FILE PICTURE: First National Bank headquarters. (Photo by Gallo Images / The Times / Alon Skuy)

FILE PICTURE: First National Bank headquarters. (Photo by Gallo Images / The Times / Alon Skuy)

Dr Lelau Mohuba on how branding and consistency has paid off for Sephaku.

Who would think of employing a branding professional from Coca Cola – to brand cement? Dr Lelau Mohuba’s business partner in Sephaku Cement, that’s who. Maybe because he happens to be Aliko Dangote – Nigeria’s first billionaire and currently Africa’s wealthiest businessman – or maybe because he is a staunch believer in harnessing the power of a brand.

In this quick insight extracted from a 40-minute interview with Dr Mohuba, the remarkable retired doctor turned iconic South African entrepreneur, we hear about the secrets of distinguishing a brand, no matter what the product is.

 

Video courtesy of Moneyweb

 

 

 

 

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