“Sometimes the toilet paper does not win. Sometimes a broke woman (or man) needs wine more,” – Grey’s Anatomy creator Shonda Rhimes was clearly on the money when she uttered these words.
Many South Africans will be faced with some tough choices during their monthly grocery shopping this weekend, following pay day.
SA’s tough economy has made every trip to the grocery store a costly expedition, while dining out has somewhat become a luxury treat for the lucky few.
Meanwhile, steep prices, shallow pockets and a burning desire for a weekend’s unwinding have left alcohol drinkers with a tough choice between essentials and a bottle of good old liquor.
ALSO READ: WHO says time to hike alcohol, sugary drinks tax
Unsurprisingly, high inflation and shrinking pockets aren’t enough to deter South Africans from their liquor.
The country’s fifth place global ranking for alcohol consumption in 2023 bears testament to how much Mzansi love ‘bev‘ (liquor).
According to the World Health Organisation’s study, SA had a drinkers-only per capita consumption of 30 litres last year.
Seemingly, alcohol has proven to be consistent even during economic turbulence, and from how it looks, not even a tough month can keep South Africans from savouring the moment.
ALSO READ: Neat or on the rocks? ‘There’s no specific way to enjoy whisky,’ says connoisseur
Nonetheless, alcohol drinkers should brace themselves for price hikes around the corner.
If you thought alcohol was already expensive, wait till the effects of Enoch Godongwana’s 2024 Budget Speech kick in from 1 April.
As usual, the finance minister hiked excise duties ahead of the new financial year, announcing above-inflation increases of between 6.7 and 7.2%.
READ MORE: Budget 2024: a bottle of whiskey will cost you almost R6 more, vapes R3 more
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