The power of marketing in the workplace
Nox, who is passionate about seeing women advance in the workplace, set the tone explaining the best time to market is in “tough times”.
Three powerful marketing professionals joined the Hirsch’s weekly Entrepreneurs Workshop last week to brainstorm ways to help fellow entrepreneurs stay on track with well-planned marketing strategies to get them through difficult times.
Margaret Hirsch, executive director of the Hirsch’s Group, and business coach with ActionCOACH Marlene Powell were joined by Nox Magwaza, founder of Bloom Marketing, Dimakatso Moloantoa, founder of Amari Marketing, and Ntsiki Mkhize, social entrepreneur and founder of MentHer.
Nox, who is passionate about seeing women advance in the workplace, set the tone explaining the best time to market is in “tough times”.
“Many people hadn’t even considered branding before Covid-19 hit and now there is a rush to get websites up and running,” she said.
“There has also been massive growth in the business social media platform LinkedIn.
“We have found it very useful to carry out consults online and have had great success selling subsidiary items like journals online.”
She also stressed the importance of following up with customers – old and new – on a regular basis.
Dimakatso pointed out that showing a caring attitude right now was vital for entrepreneurs and SMMEs to survive.
“If you are always consulting and giving advice, you will inevitably be the go-to person when people get back into the full swing of things,” she said.
“Relationships are all about give and take.
“Connect to people on a one-to-one level.”
Read: Helping entrepreneurs to stay on track financially
She also stressed the importance of digital marketing right now and once one has a suitable strategy in place – to measure on a regular basis.
“What gets measured grows,” she added.
Ntsiki stressed the importance of building up one’s database as a way to make connections.
“Relationship building is vital at times like this. How are you adding value to your relationships?” she asked.
She also explained the importance of mentorship.
“The first thing that people buy is you. Be mindful of what your story is,” she said.
“Action what you have said you will do – immediately.
“Don’t let people hang on. Building a solid reputation helps towards building a solid business.”
Marlene said she had found clients she has coached over the last six months who have stuck to a solid marketing campaign have thrived.
“You can market in so many ways. Find the marketing platform that suits you, to have a conversation with your marketplace, and make your marketing consistent,” she said.
“Also remember that we need to complete one another right now – not compete against each other.”
Margaret concluded the conversation explaining that South Africa was the perfect country for entrepreneurs and there were so many different avenues to work through on the marketing front.
“Building sound relationships goes a long way to building a solid market for your brand,” she said.
Join Hirsch’s Entrepreneurs Workshop with Margaret and Marlene on October 16 between 11am and noon.
This week’s guest speaker will be Nic Haralambous, a global keynote speaker, obsessive entrepreneur and critically acclaimed author.
Follow this link to join: https://bit.ly/33FIF7C
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