The Shoprite Group, in conjunction with Age-in-Action, is again sponsoring the Pretty Things for Little Things campaign, that encourages customers, especially senior citizens, to put their creative talents to work by making clothes and toys for children in disadvantaged communities.
Founded in 2003, the guiding principle behind the campaign is that all children, regardless of financial status, race, or religion, are deserving of things which can help to give them a happier and more fulfilling life.
Run as a national competition, entrants are challenged to use their natural talents to warm a child’s heart, while simultaneously standing a chance to win generous prizes for themselves.
Items can be made from any material, as long as they are practical, durable and safe.
There are four categories into which items can be entered, namely: soft toys, blankets, clothing and other, which includes articles made from materials such as wood, tin or wire.
Submissions are open until August 31.
Although the initiative is open to everyone, only senior citizens 60 years or older are eligible for prizes.
Every item made is valuable, as it will be given to a child who may have never before have had a toy, blanket or new item of clothing.
Items can be entered at any Shoprite or Checkers store in South Africa, or at any of the Age-in-Action regional offices.
More than 160 000 items have already been collected and distributed to children across South Africa since Pretty Things for Little Things was launched, a tradition this year’s campaign will be looking to complement.
For more information on how you can make a difference, visit www.age-in-action.co.za
