New captain at the helm for SANBS
He was president of the International Society for Blood Transfusion (ISBT) from 2016 to 2018.
![](https://images.caxton.co.za/wp-content/uploads/sites/27/2021/03/RaviReddy_CEO_2_80416.jpg)
The South African National Blood Service (SANBS) has appointed seasoned company man Ravi Reddy to head up the organisation as CEO.
Reddy’s appointment ensures continuity and institutional memory to the organisation’s leadership structures. Reddy has a wealth of institutional experience, having worked for blood transfusion services in South Africa for 36 years.
Before being appointed chief executive at SANBS, he served the organisation as COO for 15 years.
He was president of the International Society for Blood Transfusion from 2016 to 2018.
He is also a familiar face to the Board of the African Society for Blood Transfusion having served that organisation for eight years.
He is also currently a member of the WHO expert committee on biological standardisation.
For the new CEO, his focus in this new role will be on implementing the organisation’s business strategy and striving for excellence.
“Our vision for the organisation remains to strive for excellence in everything we do, across all aspects of the business, from our core function of collecting and processing blood products, where we are trusted to save lives, to innovation and research, as well as improving organisational culture and working on the hearts and minds of our employees,” said Reddy.
“I am a lifelong product of this organisation. I see its potential and I’m excited about this opportunity to make a positive impact in this organisation that is trusted by thousands of South African’s to save lives daily.”
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