Suzuki brags with yet another sterling month – September
The company said its customers are guaranteed a great experience, regardless of where they buy their new Suzuki.
In September, Suzuki sold 4 354 units and cemented its position within the top three best-selling brands.
Of the overall sales, the Suzuki dealer network sold 3 135 units or more than two-thirds of all the vehicles.
“When a brand is growing as quickly as Suzuki is doing now, it can easily lose its connection with its customers. And while a brand can invest in its marketing and communications, the ultimate connection is between the dealer and the customer. That is why we are so immensely proud of our dealer network, who have managed to maintain a very high level of customer satisfaction and repeat business,” said Henno Havenga, the manager of Suzuki Auto South Africa’s auto dealer sales.
Suzuki grew in recent months to 84 dealers, the newer dealers being in both large metros and in smaller towns and cities.
“At our Dealer of the Year Awards earlier this year, Suzuki dealers in rural towns and regions like Queenstown, Vredenburg, on the West Coast and Mokopane, won awards alongside large dealers in areas such as Bryanston, Johannesburg and in Durban, Durban South and Cape Town.”
In September, the Suzuki Swift was the top-selling new Suzuki through the dealer channel. Dealers sold 829 new models, and the government, rental and fleet division added a further 503 units for total sales of 1 332.
Other models that performed well include the Vitara Brezza (736 units), the S-Presso (340) and the Suzuki Dzire (417). The same vehicles proved popular to fleet, government and vehicle rental buyers. In total, Suzuki sold 1 227 vehicles through these channels in September.
It is worth noting that four Suzuki dealers sold more than 100 Suzuki vehicles to individual customers in September.
Marine sets new record
In September, Suzuki Marine set a record of 176 new outboard motor sales. This new record positively shatters the previous one of 164 units, set in June 2020.
Tanja Maes, the manager of the marine division, said, “Suzuki Marine is the market leader in four-stroke outboards, and we are very proud of our dealers sales achievement. The new record represents a very good spread of sales of all our products, from the smallest to the largest and most powerful engines, and a very good geographic spread between all our dealers.
“The new record also pushes our market share for year-to-date to over 60%, which is significantly higher than our 2021 market share of 51.1% for four-stroke outboard sales in South Africa” said Maes.
“Our Suzuki Motorcycle division is performing equally well. While we report our sales numbers later in the month, it is already evident that our new motorcycles, the Suzuki Hyabusa and the new GSX-S1000 GT, are selling well ahead of expectations,” said Stuart Baker, the sales manager of the Suzuki Motorcycle Division.
Source: MotorPress
