Now in its second year, the CHOC Flip-Flop Day is an annual event celebrated on February 12.
“We are so excited for our second Flip-Flop Day,” said Taryn Seegers, communications coordinator of CHOC.
“Flip-flops are most certainly a part of almost all of our wardrobes, and who isn’t looking for an excuse to wear them?
“Now we’re giving the public the chance to show us their heart by wearing a sole to bring some colour to the streets and highlight the importance of the work that CHOC does and raise some much-needed funding to keep our young South Africans and their families supported through the long and challenging journey that they are facing.
“Our first Flip-Flop Day raised well over R1.5-million and showed us that it truly is possible to make a massive difference in the lives of these families and we are convinced that this year will be even more successful. Have a heart, wear a sole and set your toes free to stand behind us on February 12,” said Seegers.
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The campaign will be supported by PNA Stationers and Tekkie Town.
The public will be able to pop into any of these stores nationwide and grab their Flip-Flop Day sticker.
“It’s simply never been easier to make a difference,” said Seegers. “With a simple donation of R10, every South African can show their heart by wearing their soles.
“From classrooms to boardrooms, let us walk in our flip-flops for a day to highlight CHOC’s passionate purpose – their refusal to back down and let childhood cancer win. With the support of all of us, our children and teenagers fighting childhood cancer will know that they never have to stand alone.”
For more information or to purchase your sticker, visit www.choc.org.za or pop into your local PNA or Tekkie Town store.
About CHOC
CHOC Childhood Cancer Foundation South Africa is a registered and internationally recognised NPO whose aim is to provide life-changing and all-embracing support programmes to both the child or teenager and their families, from the get-go, once a diagnosis has been given.
Their services include:
• Emotional support through their cancer journey as they have palliative, end-of-life care and bereavement support.
• Practical support for patients and families including essential care bags, nutritional food support, bereavement support, accommodation, transport to and from treatments and educational and awareness programmes on the early warning signs of childhood cancer.
At any one time CHOC can have over 1 500 children and teenagers in their care, whilst offering psychosocial support to over 1500 families.
As an NPO, it is essential that CHOC receives and sustains the funds to support these courageous children and teenagers so that they can keep on fighting even when their bodies are exhausted and hurting.
“This is where Flippie, South Africa’s favourite and most well-loved CHOC SOLE-dier comes in,” Seegers explained.
“Flippie is a flip-flop with a serious passion for compassion who has stepped up to lead the movement to get every single South African – young, old, corporate, casual, from the sea side to the city – to have a heart and wear a sole! All he wants us to do, quite literally, is to kick off our shoes for a day and slip on a pair of flip-flops.
“He is determined to get every one of us to set our 10 toes free, to walk beside our little fighters in solidarity against a disease that needs to know that we will not give up without a fight.”
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