CMA announces new sponsor for the ultimate human race

Deep Heat and the CMA have signed a three-year deal.

The Comrades Marathon Association (CMA) has announced Deep Heat as one of the sponsors for the Comrades Marathon for the next three years.

CMA race director Rowyn James said they are excited to get into a partnership with the pain relief brand.

“It is an immense pleasure to welcome such a renowned brand like Deep Heat to our stable of esteemed partners.

“Deep Heat has some exciting activations planned for next year’s 96th Comrades Marathon and it has been a pleasure to kickstart a great working relationship with the team,” James said.

Managing director of Mentholatum SA, Andrew Lawlor said they are looking forward to supporting the ultimate human race.

“Deep Heat is proud and thrilled to be part of South Africa’s most inclusive sporting event and looks forward to engaging with Comrades runners and supporters in the build-up to the 2023 edition of the race.

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