NutriDay keeps pushing for a healthy lifestyle
A tour for the media was held, which coincided with the launch of NutriDay’s brand new campaign that will focus on a mantra that connects a physical benefit to each vitamin and mineral.
The media was recently invited to a fun and enlightening tour of the Danone factory in Boksburg.
Head of corporate affairs at Danone Southern Africa and dietitian, Marlinie Kotiah, said common micronutrient deficiencies in SA include calcium, iron, zinc, vitamin A, vitamin C, riboflavin, niacin and vitamin B6.
“These vitamins and minerals are required for healthy growth and will prevent infections.
“NutriDay was thus carefully crafted to help deliver these missing nutrients, in line with Danone’s company vision of providing healthy food.
“South Africa’s top yoghurt is helping families understand the benefits of key nutrients in their diet. We are constantly driving education on why making conscious decisions based on nutrient intake is imperative to lowering deficiency rates in our country,” said Kotiah.
Kotiah added that NutriDay understands the families are under pressure and aim to provide convenient snacks that are also helping to meet children’s nutritional needs.
“Busy parents are struggling to balance work and family, while according to the 2017 StatSA survey, 67 per cent of mothers in South Africa are single parents.
“It’s important to help these busy families to develop healthy eating habits, and to understand the benefits of eating power-packed food.”
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