Support is Everything When Investing in a Franchise
It's not difficult to see why investing in a franchise is often a better business decision than deciding to go it alone with a standalone business. Buying a franchise offers many advantages, and there are a number of reasons that it is one of the most popular business models across the globe.
Investing in a franchise offers the independence of owning your own business, while reaping the benefits of being part of a big business network. It is the perfect choice of business ownership for an investor wo has not owned a business before, or who has limited business experience, as most franchisors provide the training required to operate their specific business model.
International business magazine and online business portal Entrepreneur notes that it is a proven fact that franchises have a higher success rate than start-up businesses, which means a higher chance of return on investment for business owners. Opting for a franchise model also means a higher chance of securing financing from funding institutions, and it usually costs less to purchase a franchise than to start your own business of a similar type.
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Most franchises often have an established brand, with the associated reputation and image, and offer proven management toolkits and work practices to franchisees to help them streamline operations. This can include access to broader marketing and advertising than the franchisee would be able to access on their own, and means more cost-effective marketing at branch level.
One of the most critical benefits of franchising, however, is the support that comes along with buying into an established brand. For those wanting to invest in the nail and beauty industry, choosing a Tammy Taylor salon means the support of the holding company in Africa, Tammy Taylor Nails South Africa, and the opportunity to leverage an international brand started in the USA by Tammy Taylor herself.
Melany Viljoen is the President and Founder of the South African franchise operation, and has been at the forefront of establishing this brand on the African continent since 2013, when she secured the sole ownership and distributorship after meeting with Tammy in the USA, and seeing the vast opportunities for business owners that the brand could bring to our shores.
“Right from the very beginning, we understood that offering thorough and enduring support to our franchisees was going to be a critical component of the brand’s success in South Africa,” explains Melany. “There are too many businesses out there that started with a good concept, but didn’t follow through with support. This can not only result in limited growth potential, but even business failure. We wanted to ensure that our franchisees are supported along every step of their franchise journey, setting the stage for their continued success.”
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The ethos of franchise support is echoed by the Tammy Taylor brand globally, with South African franchisees secure in the knowledge that they will always be at the forefront of franchising in the nail and beauty industry worldwide. “We’ve taken Tammy’s commitment to excellence and embodied it in every aspect of our franchising operation,” says Melany. “Each part of the process is carefully documented and presented, leaving no stone unturned in our dedication to our franchisees. We know that investing in a business can feel daunting, and we want to assure our franchisees of our continued support, from the early stages of location scouting and lease negotiations, right through to opening their salon, and beyond. We provide ongoing training and the latest in trends and business developments, providing each of our franchisees all the tools they need to make their salons a roaring success.”
Visit our official website now for more info – https://www.tammytaylornails.co.za/
