The campaign aims to promote child development, with the help of Omo Fast Kids Maths, which is powered by MathsWizz.
Learners will be a part of an interactive online platform for mobile phones, tablet devices and desktop browsers intended to expose children, aged seven up to matriculation, the foundations of mathematics.
As the child practices maths, tokens are earned and can be used to gain special rewards.
On signing up, access to the app for the first 30 days is free. For more free access to the app, OMO
packs can be purchased for additional access tokens.
OMO calls on all parents to partake in their children’s education by encouraging them to show more interest in maths and science. The campaign caters for various levels of educational experiences and can be used by everyone looking to improve their basic mathematics foundation.
“The intention is to complement the efforts of educators to address the critical skills gap in our country in terms of producing future generations of individuals that are proficient in maths,” says OMO marketing manager from Unilever, Andrew Mysell.
“Parents are the key to the process of developing competency levels, and the mobile app is an interactive and convenient way in which to engage children in a safe environment.”
Mysell adds that the system is not limited to maths, and other subjects and learning material can also be used. The platform uses a virtual reward mechanism to encourage regular engagement.
