East Rand Galleria gets R411-m revamp

The refurbishment will also introduce a dizzying array of luxury outlet shopping, a fresh new family-oriented food court, double its retail variety to around 120 stores, improve parking and access, create new levels of energy-efficiency and still offer shoppers all the quality and value they expect with a substantially upgraded Pick n Pay at its heart.

As it enters a new era in shopping, the centre will also adopt a new name, East Point, to better reflect its refreshed, aspirational market positioning.

“East Point shoppers are brand aware and benefit from substantial spending power, with a keen eye for value.

“We are refurbishing and tenanting the centre with their shopping needs in mind, while combining the latest in mall design and retail trends,” says Preston Gaddy, divisional director of Strategic Retail Leasing.

Luxury outlet shopping will reach new heights at East Point, with top international brands offering great style and value to create a one-of-a-kind attraction in a section dedicated to high-end brands.

The ambitious 18-month project will essentially strip out the entire mall, and replace it with everything contemporary and new.

Achieving a complete modernisation of the centre, on the outside its entire façade will change; it will receive a new roof and gain striking new entrances.

Inside, Mezzanine levels will be removed so East Point can offer the latest in retail store designs with shopfronts of four metres measuring up to leading international standards.

Rory Mackey, MD of SA Corporate, says the project will create a smart modern mall that links seamlessly with its surrounds, uses space more efficiently and improves the flows within the centre.

There are numerous other highlights on the cards, such as the upgrade of certain key stores, an exciting oriented food court and fun zone, a gym, and a upgrade to the centre’s parking area.

“We are using high-tech resources to improve efficiency for retailers and create a first-rate shopping experience for customers,” says Gaddy.

“We are also working closely with the owners of East Rand Mall to ensure that, together, we continue to bring shoppers the best experience and choice.”