Here is Kia’s new logo and slogan
The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea.
Kia has unveiled its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose.
The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.
The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable.
Kia seals its brand promise by developing the new logo to resemble a handwritten signature.
The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.
The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea.
A new brand purpose and strategy to be revealed on January 15
In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’.
Source: Kia
