WHEN it comes to eThekwini’s eagerly anticipated annual Durban Fashion Fair (#DFF2020), the show will definitely go on, despite the challenges brought by the Covid-19 outbreak.
EThekwini Mayor, Councillor Mxolisi Kaunda said the theme for #DFF2020 is “The Show Must Go On!” but within Covid-19 regulations.
The DFF is hosted annually to promote and market local designers’ brands. This year, the fashion showcase will be converting into a virtual event in response to Covid-19 social distancing regulations. In addition to its fashion focus, it will have a strong business focus and run along with the Durban Business Fair.
Some of the shows will be filmed at City Hall, Moses Mabhida Stadium, Durban Botanic Gardens, the new promenade and Max’s Lifestyle and can be viewed online between 23 and 25 September.
“Celebrating Heritage Day on 24 September through the creativity of both our emerging and established designers, is a reflection of the legacy of African fashion that we have been growing passionately through the platform of the DFF over the past nine years, is particularly symbolic,” said Kaunda.
This year’s #DFF2020 will showcase the work of over 25 designers. The mentorship programme will assist aspiring new designers to hone their talents and build potential fashion businesses as well as the model boot camps, which prepares new faces before they take to the DFF catwalk. These hopefuls will be taught all things “model etiquette” and ultimately build careers for themselves in the world of modelling will be taking place for the remainder of this year.
Mayor Kaunda said these had been central to the empowerment ethos of the DFF since it was launched in 2012 and provided important platforms for the youth to explore career and business opportunities. “However, due to calendar changes following lockdown, the mentees and the new faces, as well as the viewing public can look forward to seeing them in action featuring their own fashion showcase early December.”
Follow DFF on the Facebook page: Durban Fashion Fair or on Twitter / Instagram @Dbnfashion_fair to find out how to tune into the #DFF2020 virtual showcase from 23 to 25 September.
Do you want to receive news alerts via Telegram? Send us a message (not an sms) with your name and surname to 060 532 5535.
You can also join the conversation on Facebook, Twitter and Instagram.
PLEASE NOTE: If you have signed up for our news alerts you need to save the Berea Mail Telegram number as a contact to your phone, otherwise you will not receive our alerts
Here’s where you can download Telegram on Android or Apple
