New CEO to lead FCA South Africa

Fiat Chrysler Automobiles (FCA) has recently announced the Ismaeel Hassen will be leading the local operations as acting CEO. This announcement comes after a restructuring across FCA’s African markets. Ismaeel Hassen will be replacing Pierre Martin Bos which will be heading up the Morocco operations.

“The global pandemic has placed many challenges on the global automotive industry, along with many new opportunities. I am very grateful to have had the opportunity to lead the South African market for FCA as our brands have shown strong growth and potential over the past year. Whilst I am incredibly sad to have spent less time in South Africa than I thought I would, I leave the market in very capable hands with Ismaeel at the helm and a team who has seasoned itself very quickly,” Pierre Martin Bos, out-going CEO, FCA South Africa.

Ismaeel Hassen spent just over a decade launching FCA brands and developing new networks across the Middle East and subsequently returned to South Africa in August last year. He retains invaluable experience and knowledge across a variety of fields including sales, product, marketing, logistics and aftersales and will employ this experience and knowledge and his qualification which includes an MBA received from the University of Wolverhampton in the United Kingdom to further grow FCA in these areas.

“FCA has an amazing portfolio of brands that provide a product for every customer profile. I was as excited to return to South Africa as I am with this new opportunity to lead these prestigious brands in SA as well as Right Hand Drive Africa. I know I can make a positive and immediate difference to these exciting brands. I will be working closely with our current and future network partners to ensure that we re-affirm our presence and commitment to the market, offering global award-winning products with aggressive consumer offerings within a customer-centric best-in-class network,” Ismaeel Hassen, incoming CEO, FCA South Africa.

Ismaeel Hassen’s local appointment is effective immediately.