MyLife take on the Dusi title sponsorship mantle
The 2021 edition of the iconic three day canoeing race from Camps Drift in Pietermaritzburg to Blue Lagoon in Durban will take place from 18 to 20 February, and entries have opened.
IN a year when sporting events and sponsorships have struggled during the global lockdown, one of South Africa’s most iconic endurance events has been rebranded as the MyLife Dusi Canoe Marathon, for the next two years.
The 2021 edition of the iconic three day canoeing race from Camps Drift in Pietermaritzburg to Blue Lagoon in Durban will take place from 18 to 20 February, and entries have opened, with paddlers eager to take advantage of the early bird entry incentives.
This year’s Dusi will be the 70th edition of the famous race and with a title sponsor in Truda Foods, a company based in Pietermaritzburg, it was an easy fit for both the event and the brand.
The race committee and the new sponsors are determined to giving paddlers the best value for their entry and in an important move will not put an increase on the entry fee for the 2021 Dusi.
Founder of Truda Foods, Colin van Heerden is no stranger to paddling with 11 Dusi Canoe Marathon finishes under his belt, and saw this as an opportunity to support an event that is close to the heart of the community.
The race remains one of the largest drivers of people from around the country to the provincial capital, and given the large downturn in sporting events this year the 2021 event is expecting a surge of entries for the race in the middle of February.
Head of the race organising committee, Shane Le Breton, said: “With the current economic climate as it is, to secure a title sponsor for the next two years is a massive win for us and the paddlers. The 2021 MyLife Dusi Canoe Marathon is going to be another exciting edition of the iconic race. We cannot wait to see a flood of entries into race headquarters with the committee committed to giving paddlers the best value for money possible.”
Le Breton added that the organising committee was well prepared with a variety of options to ensure the race is run as normal while fully adhering to the Covid-19 lockdown regulations that may be in force at that time.
Entry details can be found at www.dusi.co.za.
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