KFC commits to cricket sponsorship
The renewed partnership will be for five years and three years, respectively.
KFC and Cricket South Africa (CSA) have announced the renewal of their partnership to keep the Protea fire burning by investing in the sport.
The renewal of the formidable partnership that started just over a decade ago sees KFC retain its position as the title sponsor of the T20 internationals with CSA, official partner to the Proteas and official sponsor of the flagship, KFC Mini-Cricket programme.
Dhruv Kaul, Chief Marketing Officer of KFC South Africa said: “We continue to be proud of the partnership with one of South Africa?s most loved sports. In this next chapter, we look forward to continuing the growth of one of the biggest sporting grassroots development programmes, partnering with our Proteas team and their fans at T20 International matches and supporting national cricket at the highest level.”
“CSA is delighted about this decision by KFC and we are excited for the sport of cricket and its development that this strategic partnership is being extended,” said Jacques Faul, Acting Chief Executive Office for Cricket South Africa.
The renewed partnership will be for five years and three years, respectively.
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