THE Cell C Sharks revealed their new home and away kit for the 2016 Vodacom Super Rugby competition this week.
The design of the jerseys is culturally inspired and based on the five pillars of The Sharks brand, which is Innovation, Courage, Passion, Unity and Perseverance.
Commenting on the launch of the jersey, The Sharks CEO, John Smit said: “We have always prided ourselves as being leaders in innovation and matchday activation. Our brief to the BLK team was to design a jersey that best represents our rich KZN culture and our proud history. At the same time we wanted a modern and edgy look.
“We are pleased with the end product, which has already received positive review from major retailers in South Africa. Thank you to the BLK team for their effort and commitment towards making our vision a reality. We hope our fans enjoy the new design.”
The new Cell C Sharks jersey will be available from The Shark Cage and all major retailers from Friday, 4 December 2015.
