SANBS encourages donations by visiting the ‘hood’
The campaign aims at bringing community-minded individuals together at their residential complexes or estates to conveniently make their donation.
DONATING blood is often seen as a daunting task, which is why the South African National Blood Service (SANBS) has launched the Good Hood campaign.
The campaign aims at bringing community-minded individuals together at their residential complexes or estates to conveniently make their donation.
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“The launch of the Good Hood campaign comes at a time when individuals are hunkering down at home to avoid increasing their risk of Covid-19 infection while donating blood. The campaign aims to not only make the donation process convenient but also addresses the misnomer that setting up a blood drive is admin intensive and requires lengthy management and planning,” said Nomthandazo Mosupye, SANBS senior manager of Marketing and Communication.
For the converted, blood donation is a no-brainer. Taking just 30 minutes in a donor centre is an easy way to save lives and give others a second chance at life. The story is different for those who aren’t donors.
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Fear of needles and access to donor centres are common reasons people give for not giving blood. SANBS wants to change that through the Good Hood campaign.
The campaign is not a revolutionary approach as mobile blood drives are commonly set up in community spaces, but it certainly does tackle the challenge of people’s unwillingness to travel to make a donation.
SANBS also wants to give individuals in communities, who have always wanted to get involved in community work, an opportunity to make their contribution through blood donation.
