FOLLOWING the recent civil unrest, the eThekwini Municipality has shed some light on the economic impact in Durban. In a statement, the municipality’s communications unit said there was a loss of 50 000 visitors, R110 million in direct spending, R280 million in tourism GDP and 600 jobs.
According to the municipality, they had projected a 50% visitor arrival at adjusted lockdown level four if there had been no civil unrest.
The occupancy rate between July 8 and 17 was 19% – a loss of 31% in terms of occupancy rates. A much-needed tourism boost was seen as 34 500 visitors were recorded over the recent long weekend.
The City said this accounts for a direct spend of R46 million, GDP contribution of R113 million and an approximately 31% occupancy rate.
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To revive tourism, eThekwini Mayor, Councillor Mxolisi Kaunda said the municipality has implemented key interventions to ensure a safe and welcoming environment that will see increased visibility of law enforcement agents at key tourism zones.
“We are doing this in collaboration with local community partners and destination stakeholders such as community safety forums as well as urban improvement precincts,” said Kaunda.
The TIA360 eThekwini Tourism Investment Symposium, which was held recently, brought together investment leaders to collectively plan for the sustainable recovery of the sector.
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Furthermore, there is enhanced community development and collaborations like the ‘Know Your City’ campaign encouraging local people to explore their own City and become ambassadors thus boosting the sector’s revenue.
Kaunda said these efforts seek to reassure visitors and the City’s partners in the business tourism sector that everything is on track and safety remains a priority.
“The Inkosi Albert Luthuli International Convention Centre has major international events lined-up for November and December subject to gathering and travel regulations. The City continues to show positive results as we rebuild. We want to reassure visitors that we are ready to welcome them back to the warmest City,” he said.
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