WITH stats such as 2.5 million children in South Africa going hungry each year, once-off donations seem to pale into insignificance in light of the burden of increasing rates of child poverty, child-headed households, double orphans, human-trafficking, malnutrition and lack of equal educational opportunities.
The Domino Foundation is committed to its purpose of “one changed life changing a community”.
In the same way, it only takes one decision to make a difference, no matter how small the gift.
Marketing storyteller with the Foundation, Karen Brokensha, states: “Giving a relatively small amount on a regular monthly basis makes a very tangible, quantifiable and sustainable impact in the work we do for communities. A monthly R250 direct debit order helps us achieve that.”
Karen said R164 per month enables active learning for a toddler in the Early Childhood Development Programme while for R32,50, the nutrition programme is able to supply peanut butter or egg mayonnaise sandwiches for a school learner each month.
The literacy programme is able to provide phonic education for five children to learn to read in Grade 1 with an investment of R250 over 12 months.
“Where some of the needs are much bigger, monthly giving by individual donors and families forms the backbone of our fundraising strategy as people give to what matters to them. These donors usually partner with us with conviction, compassion and consistency,” Karen said.
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Karen’s colleague in the Red Light Anti-Human-Trafficking Programme, Gugu Mazwele, added: “We need R4,493 per beneficiary per month to reach out, restore and release women who have experienced traumatic sexual exploitation. Eighteen people donating R250 per month per woman helps us to fight for their freedom.”
Monthly support from individuals and families for the Domino stable of ministries builds confidence and camaraderie between givers and receivers which is the foundation of durable partnership.
“Nelson Mandela said that overcoming poverty is not a gesture of charity. We believe in building diverse income streams to sustain the work we do for the beneficiaries’ sake and one option is the direct debit option which enables so many more people to be a proactive part of the solution to brokenness in South Africa.
“We also want them to know how their generosity is changing individual lives and do our best to send regular updates. We want them to know that we are being faithful stewards of their R250 every month,” Karen concluded.
She invites anyone who is keen to be part of the direct debit scheme to contact her on karen@domino.org.za or 031 563 9605.
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