THE Vodacom Durban July will throw open the gates on a new ensemble for life in lockdown as Africa’s Greatest Horseracing event prepares to thrill fans and fashionistas with an historic 2020 version of this iconic race.
The Vodacom Durban July is the first major horseracing event and the first Vodacom sponsorship event to be hosted since the start of lockdown, and with a racing and fashion line-up that includes the drama of a possible hat-trick of wins for ‘Do It Again’, the thrill of a nationwide design competition, support for local small businesses that have been hardest hit by Covid-19, and daily data prizes in the build-up to race day.
The Vodacom Durban July will go ahead behind closed doors as planned on Saturday, 25 July as a broadcast-only event live on SuperSport 4 and SuperSport 10 from 1pm to 4pm. Channel O will be hosting the official pre-party on Friday, 24 July from 8am to midnight and an after-party on Saturday, 25 July from 6pm to midnight, all in accordance with government regulations and health protocols.
The 2020 Vodacom Durban July fashion theme is ‘Butterflies’, reflecting the social butterflies who are still managing to #StayConnected to their passion for fashion during lockdown.
And because masks are in vogue as the new fashion trend, Vodacom will be challenging all aspiring designers, artists, seamstresses and anyone with an eye for beauty to enter a nationwide mask design competition.
The only design criteria is that the new glam fashion masks must include the ‘Butterfly’ theme.
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Aspiring designers can submit their version of the most talked-about fashion accoutrement of 2020 via Instagram and Twitter with the hashtags #VDJ2020 and #StayConnected.
Entries can be already completed masks or mock-ups of masks, and will be judged by a panel of leading Vodacom Durban July influencers.
The mask design competition opens on 13 July at 10am and will close at 3pm on 23 July.
Winners will be announced before the main race on 25 July.
Vodacom will also provide a major platform for some of KwaZulu-Natal’s emerging designers and will select four local, female-led small design businesses who have been identified by Durban Fashion Fair, to create and produce 400 masks, which will be donated to the most vulnerable people of Durban to help keep them safe during this pandemic.
These emerging designers will partner with the Vodacom Durban July influencers to collaborate on the design of a mask and showcase their talent as well as their business on all of Vodacom’s platforms and those of the influencers, giving a much-needed boost to small business during these unprecedented times.Visit: www.vodacomdurbanjuly.co.za.
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