The Cows reinvent ways to fundraise for CHOC during lockdown
Even though there are no races at the moment for The Cows to raise moola, it doesn't mean they don't need to keep up the fundraising.
AS South Africa comes to terms with the impact of the national lockdown, the sudden end of organised sporting events has forced the charity sporting body The Cows to think outside of the box to continue their fundraising for the CHOC Childhood Cancer Foundation of South Africa.
Started just over a decade ago, The Cows use popular sporting events to generate millions of Rands every year that allows the foundation to run CHOC Houses close to major hospitals.
These havens were established to support children undergoing cancer treatment and allow them to be close to their families.
With the Two Ocean marathon and Absa Cape Epic cancelled, and many more events either scrapped or indefinitely postponed, and with obedient citizens confined to their homes, the regular flow of income for CHOC through the fundraising activities of The Cows looked set to be adversely affected.
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The latest initiative from The Cows is the launch of the Cows Conquering Corona campaign, which entails avid sportsmen and women taking on sporting challenges within their own homes for at least thirty minutes a day, and then challenging friends and colleagues to either make a donation or else compete, on the understanding that the loser makes a donation to the unique GivenGain account that has been set up.
“This is a pledge to all of our Cows. Even though there are no races at the moment for us to raise moola, it doesn’t mean that we don’t need to keep up the fundraising! All our little superheroes still need our support,” said Jayde Fouche, national co-ordinator.
“Corona may have us in lockdown but the way we see it is that this is an opportunity to get creative and find new ways to keep positive and active,” she added.
With more and more supporters of The Cows taking part, they post videos of their challenges on social media to encourage others to do likewise, and keep the funding to CHOC alive during the lockdown.
To be part of The Cows Conquering Corona campaign on GivenGain, make a donation at https://www.givengain.com/cc/ccc/
Visit: www.thecows.co.za.
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