A new outdoor advertising bylaw has been promulgated by eThekwini Municipality which forbids anyone from displaying an outdoor advertising sign or altering an existing sign without first being issued a permit to do so by the city.
The bylaw, came into effect in July and aims to regulate outdoor advertising on municipal property and private property, to ensure the health and safety of the public and to protect the urban realm and environment.
The by-law applies to all types of signs such as billboards, ground signs, flat signs, projecting signs, roof signs, sky signs, veranda, balcony, canopy and under-awning signs, posters, banners and flags, aerial advertisements, murals, advertising vehicles, estate agents boards and contractor’s boards, to name a few.
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Any person who wishes to display an outdoor advertising sign or alter an existing sign, other than an exempted advertising sign, must make a written application to the municipality for a permit to display or alter the sign.
Every application must include the written consent of the owner of the premises on which the outdoor advertising sign is to be displayed, as well as the owner’s written undertaking to be bound by the relevant by-law and to indemnify the municipality in the event of non-compliance with this by-law.
Failure to comply with a lawful request by an authorised official in accordance with the provisions of the by-law constitutes a contravention and any person convicted of an offence under this by-law is liable to a fine or imprisonment not exceeding 20 years or both. More information on the by-law is obtainable at www.durban.gov.za.
The general advertising department may be contacted on 031 311 7055 for permission to put up a sign.
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