Florida Road launches magazine
THE / VIBE is a space dedicated to serving the dynamic Florida Road community, a place to share the news and views of the road's food, culture, work, family, design and party happenings.
ANOTHER defining moment in the journey of Florida Road has been realised with the launch of its quarterly publication – THE / VIBE – which is available at outlets along the road and on the Florida Road UIP website.
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Developed by the Florida Road place-making committee and Urban Improvement Precinct (UIP), with input and guidance from the eThekwini Municipality’s Transport Authority (eTA) and Economic Development Unit (EDU), publication is a space dedicated to serving the dynamic Florida Road community, a place to share the news and views of the road’s food, culture, work, family, design and party happenings, a space to keep in touch about this rapidly evolving place.
The text-rich first-issue starts with hard-core strategy, summing up and sharing the discoveries of the Florida Road brand DNA and urban development programmes, initiated and funded by the eThekwini Municipality. Some of the influential voices on the road share their thoughts on the future of the place, after which the new Florida Road visual identity is revealed.
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Available freely at outlets along Florida Road, it is also available as a flipbook on the Florida Road UIP website: www.floridaroaduip.co.za
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