Summer fun without compromising on care
As much as children love spending time outside, they usually resist or escape the sunscreen application process.
SUMMER is here and children are looking forward to hours of fun in the sun and water. Of course that means they are also exposed to harmful UV radiation, which is at its strongest in South Africa.
The country also has the highest rate of melanoma skin cancer in the world. In addition children’s skin is thinner and less developed, making it more sensitive to sun damage. As South Africa’s number one sun care brand since 2008 and the world’s current number one, Nivea Sun is constantly looking for new, innovative ways to help parents protect their children from the damaging effects of the sun.
However, as much as children love spending time outside, they usually resist or escape the sunscreen application process, making this a frustrating, but necessary exercise for parents. Sun care experts, Nivea Sun, understands this dynamic, which is precisely what sparked the ingenius concept of a giant inflatable water Sunslide that simultaneously applies sunscreen to children as they slide down the water slide.
Approximately 50 litres of waterproof Nivea Sun Kids Swim and Play Protection Sun Lotion SPF 50+ is filled into the slide. Once the SunSlide is turned on, hundreds of fine spray jet outlets fitted at the top of the slide, spray down a light film of sunscreen onto the kids as they enter the arch, covering them from head to toe in sunscreen. This ensures that each child gets equal and even coverage. Once they’re protected, they can go and play to their hearts’ content while parents sit back and relax with total peace of mind.
The Nivea Sunslide is the first of its kind in the world and will be making its way to South African beaches during December this summer. The massive 4.5 metre high inflatable slide provides sunscreen application, without interrupting children’s fun in the sun. The slide can cover approximately 100 children in an hour and in those hard-to-reach places like behind their ears, between their toes and on the scalp. All it takes is one slide for full and complete coverage and each child will also be given a pair of goggles before sliding down to make sure their eyes are completely protected.
