MunicipalNews

Exco approves R5m soapie sponsorship

The city has given the creative industry a boost with a R5-million sponsorship of a SABC 1 TV series being filmed in Durban.

EXCO this week approved a sum of R5m to sponsor the production of a television series being filmed in KwaMashu.
Uzalo, a 156 episode series, is currently being screened on SABC 1 and will highlight the rich authentic culture of Durban.

MayorJames Nxumalo said the programme would boost the cty’s creative arts industry and give the youth exposure and experience in the film industry.

“The programme contributes towards the ideal of empowerment and job creation. This project will capture Durban’s KwaZulu-Natal culture and be viewed by millions of people. We cannot put a value on exposure the city will receive,” he said.

City Manager Sibusiso Sithole supported the Mayor’s view saying that the production would be filmed over a period of time, offering a sustained income and other benefits for those employed during the filming.

He said that the City needed to allocate more funds to the creative industry and grow that sector significantly, adding there was also a knock on effect on other sectors as well.

Related Articles

Back to top button