DETERMINATION, hope and survival are three words which are never far from the lips of the breast cancer patients and their families who are supported by Reach for Recovery South Africa.
For the past 40 years, volunteers – themselves breast cancer survivors – have been sharing their journeys of breast cancer diagnosis, treatment and recovery and providing support and hope to newly diagnosed patients.
After 40 years, even the most venerable organisation is in need of a facelift, so Reach for Recovery South Africa approached the AAA School of Advertising with a brand challenge. The winning logo, designed by student Gregory Leigh Booysen, is a flower bud with a visual of a human figure reaching in triumph.
“The invigorating tone, full of life and humanity that the logo displays symbolises the messages of hope that our volunteers bring to the breast cancer patient and the family,” said Stephné Jacobs, chairperson of Reach for Recovery.
The new logo will be launched in October, together with a striking new website with improved functionality making the user experience more friendly, intuitive, and helpful for the existing community and new visitors to the site.
The launch takes place on Tuesday 14 October at the Durban North Methodist Church Hall, 3 Swapo Road (Broadway), Durban North from 9am.
There will be speakers and tea and eats served afterwards.
“We believe our new brand will strengthen the great spirit in which Reach for Recovery has delivered services for so many years and that it will lead to even higher satisfaction of not only the breast cancer patients and their families, but also our volunteers,” said Alison Ayre, vice-chairperson of Reach for Recovery.
For information on the launch, contact Lil Marshall on lil.marshall@telkomsa.net or 084 556 5396.
