Breakfast bunch lure holidaymakers to Durban
Gareth Cliff and his team spent some time in Durban last week.
THE 5FM Breakfast team jetted into Durban last week, courtesy of an on-air promotion involving a live outside broadcast from Tsogo Sun’s Southern Sun Elangeni and Maharani hotel complex on the Durban beachfront.
“Our objective in running this promotion on 5FM is to position Durban as a world-class holiday and corporate destination, and ultimately to get Gauteng holiday-makers and business travellers to come back to Durban,” saidts Priya Naidoo, General Manager, Group Communications for Tsogo Sun.
Durban’s Golden Mile has undergone a transformation in recent years, thanks to significant investment by the eThekwini Council into upgrading facilities. There is so much good news to be told about the renewal of the city – with corporates coming back to the city centre, the International Convention Centre’s status as a leading convention centre in the country, the rescue of the iconic Durban Country Club and the location of the Moses Mabhida Stadium all contributing to the revitalisation of the city. Tsogo Sun’s investment into the consolidation and refurbishment of two of its iconic hotels to create the Southern Sun Elangeni and Maharani has contributed to the revival of the Golden Mile and the repositioning of the Durban beachfront.”
“The 5FM breakfast show reaches the ideal target audience for both business and leisure travel to Durban,” said Naidoo. “By giving listeners the opportunity to experience Durban through the eyes and ears of host Gareth Cliff , we hope to entice local tourists from Gauteng back to Durban.”
