Baker shares her love for the crumble cookie craze

DURBAN baker, entrepreneur and founder of Crumbed Cakery fell in love with Crumbl-inspired cookies in 2022 when she first noticed the American company trending on social media.

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Being a bakepreneur herself and wanting to see what the hype was all about, Asiya Abasi said she had to create them herself and satisfy her craving as travelling to the USA just for the cookies was not an option at the time.

“I heard about them mainly through the TikTok unboxings and then on Instagram. I was completely obsessed with something I hadn’t even tried yet. The first ever stuffed cookie I made was my pecan salted caramel. The cookie is a caramel-pecan cookie base, filled with delicious homemade salted caramel and chocolate chips baked into the cookie. I later came out with other ‘stuffed’ cookies like the churro cookie, and mellow cupcake which has a chocolate ganache and marshmallow topping,” she said.

South Africans have also recently jumped on this trend with more TikTokkers posting their unboxings and bakeries now offering these cookies on their menus.

So what is a Crumbl-inspired cookie?

“It is big in size, has different toppings and definitely worth the hype. As soon as you taste it, you just know that you’re not having anything ordinary,” Asiya describes.

Follow her on social media where you can order these delicious treats.
Instagram: crumbed_za or crumbed_bya for recipes
Tiktok: Crumbed by a

RECIPE:

If you’d like to bake your own Crumbl.-inspired cookies, Asiya suggests this flavour:

Honey Graham Cracker
This is a soft & crunchy cookie base with a honey frosting.

INGREDIENTS:

• ½ cup softened butter
• 1 cup brown sugar
• ½ cup white sugar
• 2 eggs
• 1tsp vanilla extract
• 3 tbsp milk
• 3 cups cake wheat flour
• Pinch of salt
• 1 tbsp baking powder
• Crushed Graham crackers (can substitute for unsalted crackers)

METHOD:

1. Beat your butter and sugar on medium speed for 5 minutes until creamy.
2. Add in your eggs 1 at a time, vanilla extract and milk and continue to beat until it is light and fluffy
3. Sift in your dry ingredients, before adding the crushed crackers and mix until everything is well combined.
4. Leave it to set in the fridge for a minimum of 1 hour or overnight.
5. When ready to bake, preheat your oven to 180* and prep your baking tray with non-stick baking paper.
6. Measure your dough into 100g per cookie and place it on your baking tray. Then bake for 15-18 minutes or until the edges start browning.
7. Remove from the oven and allow to cool on the tray while you get started on the frosting.

To make the frosting
INGREDIENTS:

• 1 cup of unsalted softened butter
• 3 cups icing sugar
• 2 ½ tbsp honey
• Pinch of salt

METHOD:

1. Beat your butter on high speed, using a stand/ hand mixer for a few minutes until light and fluffy.
2. Add in your icing sugar and beat, starting at a low speed and gradually increasing speed as your mixture starts to come together.
3. Fold in honey and salt into the frosting and it’s ready!
4. Make sure your cookie is completely cooled, then smooth over your frosting. Drizzle on some more honey and top with a piece of cracker and it’s ready to serve.
5. Enjoy with a cold glass of milk and some good company.

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