Guru shares secret to effective social media
The secret to doing social media well was discussed at a Durban Entrepreneurs Club meeting.
SOCIAL media guru, Barry Tuck, MD at Paton Tupper Digital, was the guest speaker at the October Durban Entrepreneurs Club networking meeting at Durban Country Club this month.
Speaking at the meeting, Tuck explained that one of the secrets to doing social media well is to understand the people that your brand is engaging with and build love and trust for the brand.
“Never assume that your target market thinks like you, or has a life that even remotely resembles your own. The secret to successfully engaging with people on your Social Media platform, is to put yourself into their shoes, and then try and garner insights into their biggest problems and passions. Address these and your message will resonate with your market. Push your own outlook onto the people you want to reach, and you will risk alienating them,” he explained.
He said if you’re getting your foot in the door, that’s good. “Only post once a day, but make the post well worth the read. Promote your page, grow your content and your community. Reach people near your business (easily done with Facebook) and don’t mention your brand – it’s all about content,” he said.
The Durban Entrepreneurs Club is a platform for entrepreneurs to network, share ideas and build relationships.
“Your big opportunity may be right where you are right now!” said Grant Gavin, founder of the Durban Entrepreneurs Club.
The club, that started off with a handful of members in November 2015, has grown from strength to strength and now has 150 members, and is still growing. Grant and his committee have fielded some high powered speakers over the months, all with a different message on how to help budding and well established entrepreneurs to grow their business.
The next Durban Entrepreneurs Club meeting will be held on 24 November. As it is the final event of the year, it will be for members only.
