Shift to thrifting to celebrate Mother Earth
Reduce, reuse, and recycle by shopping at second-hand shops.
AS the world commemorates Earth Day, people are encouraged to buy from various thrift shops, as it is one of the ways to help take care of Mother Earth.
Thrifting is the ultimate way to live by the slogan: reduce, reuse, recycle.
The Chic Mamas Do Care Durban team are passionate about the positive movement towards sustainable living through regular thrift shopping.
ALSO READ: Pre-school receives colourful donation from Durban Chic Mamas
Chic Mama shop manager Natalie Maccallum said reducing, reusing and recycling are vital pillars of sustainability, creating a circular economy and ultimately supporting and saving the environment.
An easy way for people to be part of the change is by choosing to donate and shop at thrift shops.
The Chic Mamas are a group of women who are passionate about raising funds to support early childhood development projects in their neighbouring communities.
ALSO READ: This Earth Day, teach your child to protect the environment
They raise funds for their projects, by selling quality, preloved clothing from their shop situated in Westville.
Maccallum said the 3R’s lie at the very core of their mission.
“When we sort out donated items, we select the best stock for our shop rails and sell the vintage and slightly more unique items via our nationwide website, loveitagain.co.za. Donated items that don’t quite meet our quality standards are sold in bulk by the people in the communities that we work in . This helps them earn a living, during difficult financial times. Nothing goes to waste,” she said.
She said that it is important that when the public donates clothing, to please check that they are in good condition. This helps to ensure items are easily resold and loved once again.
“How many barely-worn items sit at the back of your wardrobe, right now? [Are they] gathering dust, feeling lonely and longing for a new home?” asks Maccallum.
“Even washing less, often extends the life cycle of clothing and helps save huge amounts of water,” she advised.
Maccallum urged the community to commit to making the three R’s influence their day-to-day choice. Not just for wardrobe choices, but all choices.
“We must be the change we wish to see. Think globally, act locally. Old is the new ‘new’. It is our duty to maintain life’s beauty,” she said.
The shop is in 2 Cedar Road, Westville and is open from Tuesday to Friday at 10:00 to 16:00 and on Saturdays from 10:00 to 13:00.
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